Webtech Monster

A form of online advertising that aims at improving the ranking of a website in the search results list. While SEO deals with getting websites to rank high on search engine results pages due to well-optimized content and other factors,  Search Engine Marketing  is a paid process. The main goal is to advertise a site and direct a specific type of traffic to it by placing ads next to the search engine results.  Some essential elements of Search Engine Marketing : Keyword Research - A good Search Engine Marketing strategy needs to start with keyword research. The process of selecting the right keyword is therefore based on what people would use when searching for products or services such as yours. A few that are very effective in identifying keywords with high search volume and low competition include Google Keyword Planner. Landing Page Optimization - Users then find themselves on a particular page of your website when they click on your ad. These landing pages must be o...

SEO is the process of making structural and content changes to your website so that people looking for what you have to offer can find your pages through search engines. It is a strategy of optimizing a website to achieve maximum visibility and high ranking over Search Engine Optimization results pages for targeted queries. Here’s why search engine optimization is important in digital marketing: Increased visibility and traffic : It can help improve the ranking of your website in major search engines like Google, Bing, and Yahoo. The higher the ranking, the better the visibility, which increases the chances that users will click on your website over your competitors. This results in more sales since you will have more relevant visitors to your site with whom to close a deal. Improved User Experience : By optimizing website structure, SEO involves optimizing your website’s structure, making it easier for users to navigate. A well-structured site improves user experience, encourages lon...